Different Ways to Select Corporate Gifts for Clients and Employees

There are 2 main categories of corporate gifts: those that you personally give out to customers and those that you give out to employees. While giving out corporate gifts to your staff can seem like a petty form of employee favor, the fact is that doing so can be very effective at bringing the goodwill of your company closer together. By doing this, you are showing them how much you appreciate them and how much their work means to the company. Although this is only one component of building trust within your company, it can be the seed for a lot more. By engaging in both forms of corporate gifting, however, you can have very powerful effects on both your business and your employees.

 

The first thing to do when considering what corporate gifts to give out to your employees is to establish which groups they belong to. This will make the task of choosing the best corporate gifts a lot easier because you already know whether or not it's going to be appreciated by them. If you want to give out desk accessories to your employees, for instance, you'll have a better idea of whether or not they'll take them home and if they do, which clients they may have in mind. For example, if you choose to give desk items to your sales staff, you can't expect them to put them on display in their own cubicles and tell their clients that this item came from your company.

 

After you've determined who your recipients are, then you can move on to actually choosing the right gifts. Corporate gift giving usually has some symbolism, so the best way to tie your gift giving idea into that meaning is to customize the corporate gifts for your recipients. For example, if you want to give desk accessories to your sales employees, you could add a logo or slogan that identifies their department to the gift.

When it comes to choosing corporate gifts for clients, it's a great idea to ask the people who will actually be benefiting from the items you send. What type of item would they likely appreciate? What is their profession or occupation? Is there a special event that you'd like to honour them with a token? Once you've answered these questions, then you can start thinking about what particular items you might choose.

 

Some people enjoy giving desk accessories or photo frames with personalized names printed on the front. Other potential clients might be impressed by pen holders or desk clocks that have their name or logo on them. Other corporate gifts for clients might include travel gear such as luggage tags or leather briefcases. In addition to corporate gifts that the recipient uses every day, you might also consider giving items that your employees might use occasionally. This could be things like coffee mugs, T-shirts, or caps. The employees are unlikely to take much of these with them unless they're given as a thank you for being a part of your company.

 

It's important to know how to choose corporate gifts for potential clients and employees so that you don't waste your company's money on things that will just sit in a drawer or be thrown away. As mentioned above, you need to give something that the recipient will actually use. Giving corporate gifting as a thank you is an excellent choice because you'll be able to let your employees know that they're appreciated. Your clients might just think you spent a little more time looking for promotional items that weren't necessarily useful but they'll definitely understand that you care about their job and how they do it.